Elby began as a small spark in 2020, when I realized how much joy I found in thoughtful design, cozy fabrics, and creating pieces that make everyday moments feel special. What started as decorated tees and sweatshirts sold at pop-ups slowly evolved as I moved to Charleston, partnered with local artists, and began dreaming up our first pajama line. As a solo founder, collaboration has always been at the heart of Elby, bringing artists work to life on textiles and designing pieces that feel both elevated and easy. Today, Elby continues to grow with a focus on quality, comfort, and artful details, crafting pajamas that get softer with every wash and make slow moments feel even sweeter.

Follow along on Instagram to see what we’re creating next.