2020
The Beginning
Graduated from UNCW and started Elby during COVID, designing the first product line from my parents house and hosting early pop-ups.
2021
A New Home + Early Pop-Up Days
Moved to Charleston, curated a line of sweatshirts and tees, decorated each piece myself, and sold them at local pop-ups.
2022
The First Pajama Launch
Partnered with my friend and artist Presley Goode to create Elby’s first pajama set, officially beginning our PJ line.
2023
A Year of Growth
Expanded the Elby product line, saw major growth across the brand, and celebrated our first Elby piece being picked up by Anthropologie.
2024
Refining the Craft
Continued expanding the product line with more creative, intentional designs, deepened our understanding of our customer, upgraded our fabrics, and focused on making every piece the best it could be as the brand continued to grow.
2025
Expanding the Elby Experience
Continued growing and building the brand, and opened The Petite Pajama Shop in downtown Charleston as an immersive pop-up experience.
2026 & Beyond
Growing With Intention
Continuing to learn, evolve, collaborate with inspiring creatives, and build Elby with curiosity, joy, and a commitment to making pieces that bring comfort and fun to everyday life.
Meet Edie
Elby began as a small spark in 2020, when I realized how much joy I found in thoughtful design, cozy fabrics, and creating pieces that make everyday moments feel special. What started as decorated tees and sweatshirts sold at pop-ups slowly evolved as I moved to Charleston, partnered with local artists, and began dreaming up our first pajama line. As a solo founder, collaboration has always been at the heart of Elby, bringing artists work to life on textiles and designing pieces that feel both elevated and easy. Today, Elby continues to grow with a focus on quality, comfort, and artful details, crafting pajamas that get softer with every wash and make slow moments feel even sweeter.
Follow along on Instagram to see what we’re creating next.
