I’ve always found joy in creating. It’s where I feel most like myself. Elby is a reflection of that love, a space where creativity turns into something tangible, something meant to be shared.
Fashion has been woven into my life for as long as I can remember. My grandmother, my ultimate style icon, had a closet that felt like a dream, a collection of adventure, memories, and bold choices. She taught me early on: wear what speaks to you, don’t be afraid to stand out.
Entrepreneurship runs in my family. Raised by two self-made entrepreneurs, I was shaped by their resilience, ambition, and drive. Their dedication, belief in possibility, and unwavering support has been my foundation. Every wild idea, they are there encouraging me every step of the way.
Elby is where it all comes together. A blend of independence and creativity. It’s the thing that makes me excited to jump out of bed in the morning.
Thank you for being here. It truly means the world.
xx,
Edie Cameron
Founder and Designer of Elby
Have I not commanded you? Be strong and courageous. Do not be frightened, and do not be dismayed, for the Lord your God is with you wherever you go.
Joshua 1:9